Driv News

Driv Kapital Fund II invests in a leading heritage company in the Nordic premium hair care segment

Björn Axén, founded in 1963, is the leading hair care and hairdressing company in Sweden. In 1984, the Company developed its first products and has since then become one of the top selling

hair care brands in the Nordics. Björn Axén maintains a strong focus on quality and sustainability, using carefully selected ingredients across its product range. The products are positioned in the affordable luxury segment, offering quality comparable to premium brands. The company has successfully scaled by driving growth in its core Nordic markets while steadily expanding its global customer base. Driv will hold ownership in Björn Axén Retail, the hair care provider, while the salon business will continue to operate its two locations independently, but in close collaboration with Retail.
"We are incredibly grateful for the confidence and support of Driv Kapital," said Johan Hellström, CEO, co-owner of Björn Axén. "Their investment is a testament to the hard work and dedication of our team, and it will play a crucial role in accelerating our growth and achieving our long-term goals. We look forward to an exciting and collaborative journey as we continue to deliver professional hair care and expand our reach."
Under this new partnership, Björn Axén will continue to strengthen the brand’s local presence and accelerating international distribution.

For inquiries, please contact:

Fredrik Kongsli, Co-founder Driv Kapital
Telephone: +47 98 01 22 51
email: fk@drivkapital.no
2025-04-11 17:32